See why your sales calls close or die.
Rep Trace reviews every Fathom recording your team makes. It scores each rep, flags the objections that cost you deals, pulls out promised follow-ups and totals the cash committed, so you can coach without listening to a single call.
- No card required
- Connects to Fathom in 2 minutes
- Reps see only their own calls
Daniel Brooks
Jordan Ellis · Strategy call · 47m
Score
84/100
“I need to run this by my wife before I commit.”
Say this instead
“Of course. What do you think she'll ask? Let's make sure you have the answers.”
Example review with sample data
How it works
From recording to coaching plan, automatically
- 01
Connect Fathom
Each rep pastes a Fathom API key once. New calls import automatically.
- 02
Every call gets reviewed
Setter or closer, outcome, scores, objections, follow-ups and payments, all backed by quotes and timestamps.
- 03
Coach what matters
Your dashboard and a Monday email show close rate, cash committed and the 3 things to coach this week.
Built for high-ticket teams
Not another note-taker. A scoreboard for your sales floor.
Setters and closers judged differently
Setters are scored on qualification and booking. Closers are scored on the close. Close rate and qualified appointments are tracked separately.
Objections, with the better reply
Every objection is quoted with the rep's real answer. When it missed, you get a word-for-word response to train on.
Follow-ups nobody forgets
Promises like “I'll send the link tonight” become tasks with due dates on the rep's list.
Cash committed, by payment type
Paid in full, deposits and payment plans are totalled per rep. Mark payments received or failed to keep the number honest.
Pricing
One extra close pays for a year
Team
Most teams$79 / rep / month
3-seat minimum. First 10 call reviews free.
- Unlimited call reviews for every rep
- Owner dashboard: close rate, bookings, cash committed
- Objection analysis with better responses
- Follow-up task lists with due dates
- Weekly coaching digest by email
Agency
Custom
For agencies, fractional sales leaders and recruiters running several offers.
- Everything in Team
- One view across every company and offer
- Client-ready performance reports
FAQ
Questions
How does Rep Trace get my calls?+
Each rep connects their Fathom account with an API key. New recordings arrive automatically through a Fathom webhook, and the last 14 days are imported when they connect. Nobody uploads anything.
What does it analyse on each call?+
Whether it was a setter or closer call, the outcome, skill scores, every objection with the rep's actual reply and a better one, the follow-ups the rep promised, and any payment agreed: paid in full, deposit or payment plan.
How accurate is the cash figure?+
It is cash committed on the call, taken from what the prospect agreed to. Payments can fail after the call, so owners can mark each payment as received or failed and correct any amount.
Who sees which calls?+
Reps see their own calls, scores and tasks. Offer owners see the whole team. Calls are never shared outside your organization.
What does it cost?+
$79 per rep per month with a 3-seat minimum. Every team gets its first 10 call reviews free, with no card required.
Do I need Fathom?+
Yes, for now. Fathom is free for individual reps. Support for other recorders is on the roadmap.